The Wainwright Prize

Celebrating 10 Years of Nature Writing with Animation and Merchandise

The Challenge

The Wainwright Prize wanted to mark its 10th anniversary with a campaign that celebrated its mission, which champions nature and conservation writing. This included an animation to highlight the milestone, alongside merchandise and digital assets to increase engagement and raise its profile.

My Approach

To reflect the Prize’s commitment to storytelling and conservation, I created a custom animation that brought its mission to life. I designed bespoke merchandise and developed presentation materials for panel discussions and the awards ceremony. To ensure consistency and impact, I also produced digital assets, including social media content and video edits, to strengthen the Prize’s online presence and engagement.

The Result

The animation and accompanying materials not only elevated the 10th anniversary celebration but also boosted the Prize’s visibility and engagement across digital platforms. By reinforcing its mission of celebrating nature and conservation writing, the project helped expand the Prize’s reach and cement its role as a champion for these genres.