The Wainwright Prize

Celebrating 10 Years of Nature Writing with Animation and Merchandise

The Challenge

To mark its 10th anniversary, the Wainwright Prize sought a campaign that honored its mission of championing nature and conservation writing. This included a custom animation to highlight the milestone, as well as merchandise and digital assets designed to enhance engagement and elevate the Prize’s profile.

My Approach

To reflect the Prize’s dedication to storytelling and conservation, I created a bespoke animation that brought its mission to life. I also designed custom merchandise and developed presentation materials for panel discussions and the awards ceremony. To ensure a cohesive and impactful presence, I produced digital assets - including social media content and video edits - to strengthen engagement and boost the Prize’s online visibility.

The Result

The animation and accompanying materials elevated the 10th anniversary celebration, increasing visibility and engagement across digital platforms. By reinforcing the Prize’s mission of celebrating nature and conservation writing, the campaign helped expand its reach and solidify its role as a champion for these genres.