Prospex

Visual Identity and Branding for a Female-Led Accounting Firm

The Challenge

Prospex, a female-led accounting firm, needed a cohesive visual identity that reflected their core values of empowerment, inclusivity, and professionalism. The branding needed to set them apart in the financial sector while staying true to their mission of supporting women in business.

My Approach

I designed a logo that embodied strength and professionalism, creating a strong foundation for their brand. Supporting materials, including letterheads and business cards, were crafted to maintain consistency and reflect their ethos of female leadership and inclusivity. Each visual element was carefully developed to align with Prospex’s values and resonate with their target audience.

The Result

The new visual identity elevated Prospex’s presence in the financial sector, effectively communicating their mission and values. It reinforced their commitment to empowering women in business while creating a strong, professional brand that appeals to their clients.