Typography has a dual purpose. It attracts attention and creates impact through its dynamic form. It also imparts information with clarity. This module considered typographic form through the various typeface classifications.

Hey Designers, We Need To Talk is a typography based project based on an essay I wrote titled ‘How Can Graphic Designers Tackle The Climate Crisis?’

I produced an animated poster to be displayed on billboards as well as static posters and social media assets. The aim was to remind or inform designers of how they can use their practice to help raise awareness of climate change and help affect change in a positive way.