AlUla Artists Residency

Brochures and Brand Guidelines

The Challenge

AlUla Artists Residency needed brochures and brand guidelines to promote their program, which celebrates the rich cultural heritage of AlUla, Saudi Arabia. The materials needed to communicate themes of folklore, storytelling, and connections between species while blending modern design with traditional elements.


My Approach

I designed visually striking brochures in both English and Arabic, incorporating vibrant imagery and engaging content. For the brand guidelines, I created a cohesive visual story using a color palette inspired by AlUla’s landscape to enhance readability and appeal.


The Result

The brochures and brand guidelines effectively captured AlUla’s cultural essence and visually engaged the audience, promoting the residency program’s unique offerings and enhancing its overall brand presence.