AlUla Artists Residency

Brochures and Brand Guidelines to Celebrate Cultural Heritage

The Challenge

The AlUla Artists Residency sought to promote their program, which celebrates the rich cultural heritage of AlUla, Saudi Arabia, through compelling brochures and brand guidelines. The materials needed to weave together themes of folklore, storytelling, and connections between species, blending modern design with traditional elements to honor AlUla’s unique identity.

My Approach

I designed bilingual brochures in English and Arabic, pairing vibrant imagery with engaging content to tell the story of the residency. For the brand guidelines, I developed a cohesive visual language inspired by AlUla’s striking landscape, using an earthy color palette and thoughtful layouts to ensure clarity and appeal. These designs captured the balance between tradition and modernity while staying true to the residency’s themes.

The Result

The brochures and brand guidelines brought AlUla’s cultural essence to life, showcasing the program’s offerings in a visually captivating way. By combining storytelling with a strong design foundation, the materials effectively promoted the residency, resonating with its audience and enhancing the program’s brand presence.